How 'empathising copy' and 'reducing friction' can actually help a product achieve its intended task with masses. Wikipedia asking donation in a very passive aggressive manner Wikipedia's plea was sooooooo emo that i gave a donation Wikipedia is asking me for donations SO DESPERATELY i feel bad. Guys at Wikipedia when they finally receive a donation /jn9spopINF Others felt they owed it to Wikipedia, considering all the school project help the site so selflessly doles out. Some people were not immune to the “emotional” appeal and caved in. People, however, have decided to have a field day with Wikipedia’s humble request and a slew of memes have come out of it. If you are one of our rare donors, we warmly thank you.” We request you: Please don’t scroll away. All we ask is ₹25, or whatever seems right to you, to sustain our future.

This we request you to protect Wikipedia. Many think they’ll give later, but then forget. This isn’t the first time we’ve interrupted your reading recently, but 98% of our readers don’t donate. Wikipedia flashes a message that reads: “Hi. It has bailed most of us out in these situations, and now, it’s asking people to bail it out too, by contributing funds. Wikipedia, easily editable as it is, might not be the first place you go to get the most reliable of facts but it sure is the place you’d go to if you were stuck in a sticky spot and needed a quick fix.

The black masses wiki